U.S. Based โ eCommerce Migration & Custom Web Build
Thread of Faith is a faith-inspired handmade goods brand that had outgrown the limitations of its Etsy storefront. I led a full migration to a standalone eCommerce site at threadoffaith.us, giving the brand full control over its customer experience, design, and growth.
The new site captures the brandโs warm, spiritual aesthetic while offering a modern, streamlined shopping experience. From custom product pages to an intuitive cart and checkout process, the focus was on making it easy for customers to browse, feel inspired, and purchase with confidence.
Project Highlights
- Full Etsy-to-eCommerce migration (product data, reviews, and SEO equity)
- Built on a scalable platform with custom branding and design
- Integrated email capture and newsletter tools for repeat business
- Clear category structure and filters for a growing product line
- Mobile-optimized with smooth checkout flow
SEO & Marketing Enablement
I also implemented foundational SEO tailored for product discovery, including:
- Clean, keyword-friendly URLs and metadata
- Image optimization and alt text for accessibility and search
- Structured data markup for rich product results
- Blog setup for future content marketing
The result is a site that not only reflects the heart behind the handmade products but also sets Thread of Faith up for sustainable growth beyond Etsy.