Full site redesign and rebuild for an e-commerce store with 2,500+ products.
I overhauled Shop Nature Notes from the ground up—refreshing the brand experience, reorganizing the catalog, and modernizing the storefront for performance, accessibility, and conversion. The new build streamlines product discovery across a large inventory, simplifies content management, and delivers a fast, mobile-first shopping experience.
Highlights
- Information architecture: New category/taxonomy plan and product templates built to handle 2,500 SKUs, variants, and attributes cleanly.
- Product migration: Bulk import, data normalization, and media optimization to standardize titles, descriptions, tags, and images.
- UX/UI redesign: Modern, nature-inspired visuals; clear hierarchy; improved PDPs; and an optimized, low-friction checkout.
- Search & filtering: Faceted navigation and smarter on-site search to surface products quickly by category, price, and attributes.
- Performance: Lightweight theme, image compression, lazy loading, and CDN/caching to improve Core Web Vitals.
- Accessibility: WCAG-aligned color contrast, keyboard navigation, and semantic structure.
- SEO foundation: Clean URLs, structured data, meta strategy, and a 301 redirect plan to preserve rankings post-launch.
- Analytics-ready: Event tracking for search, add-to-cart, and checkout steps to monitor funnel performance.
Outcome: A faster, cleaner, and more maintainable e-commerce site that scales with a large catalog—making it easier for shoppers to find products and for the team to manage inventory and content.Visit Sitre
