Client Overview
Minumku is an on-demand alcohol delivery service designed to make ordering drinks fast, convenient, and reliable. The brand targets modern consumers who expect seamless digital experiences, clear product presentation, and frictionless ordering.
The project involved designing and building the Minumku website from the ground up, with a focus on usability, performance, and brand credibility.
The Challenge
Minumku needed a digital presence that could:
- Clearly communicate its value as a fast, reliable alcohol delivery service
- Build trust and legitimacy in a highly regulated industry
- Make browsing and ordering simple for first-time users
- Perform smoothly across mobile devices, where the majority of users would access the service
The challenge was balancing clean, modern design with clear functionality while ensuring the site felt compliant, professional, and conversion-focused.
Goals & Objectives
The project was guided by the following objectives:
- Design a modern, brand-aligned interface that feels trustworthy and intuitive
- Create a clear user journey from landing page → product discovery → order action
- Optimize for mobile-first usage and fast load times
- Build a scalable foundation that could support future growth (new locations, products, or features)
Design Approach
Brand & Visual Identity
- Developed a clean, contemporary visual style that aligns with Minumku’s on-demand service model.
- Used strong typography, spacing, and visual hierarchy to make key actions—such as ordering—immediately clear.
- Balanced bold branding elements with neutral layouts to keep the experience approachable and easy to navigate.
User Experience (UX)
- Designed intuitive page flows that reduce friction and guide users naturally toward placing an order.
- Prioritized clarity in messaging so users quickly understand:
- What Minumku offers
- How delivery works
- What areas are supported
- Ensured calls to action are prominent without overwhelming the user.
Development & Build
Responsive & Performance-Focused
- Built the website using modern web development practices, ensuring responsiveness across desktop, tablet, and mobile.
- Optimized assets and layout components to maintain fast load times, especially on mobile networks.
- Ensured consistent behavior and layout across browsers and devices.
