Gutter Installation & Repair Website Design – Metro Atlanta & North Georgia
Innovation Gutters is a professional gutter installation and repair company serving Metro Atlanta and North Georgia. The goal of this project was to create a modern, high-trust online presence that clearly communicates their services while driving local enquiries.
I was responsible for the full branding and website development, designing and building a custom site tailored specifically for a trade-based service business.
Project Goals
The main objectives were:
- Establish a strong, trustworthy brand identity
- Improve local visibility for gutter installation and repair in Metro Atlanta
- Create a clear service structure for seamless gutters, repairs, and maintenance
- Make it easy for homeowners to request quotes
- Ensure fast load times and mobile performance
For service businesses like this, clarity and local SEO are more important than overcomplicated design.
Branding & Visual Identity
The branding was designed to feel:
- Professional
- Dependable
- Clean and modern
- Suitable for a home improvement service business
This included logo design, colour palette selection, typography, and consistent visual elements that align with the construction and exterior services industry.
Trust is critical in home service businesses, so the design focuses on credibility, simplicity, and clear messaging.
Website Structure & UX
The website was built with a strong focus on:
- Clear navigation
- Dedicated service pages
- Strong calls to action
- Simple quote request forms
- Mobile-first layout
Instead of a basic one-page site, the structure was designed to support:
- Gutter Installation
- Gutter Repair
- Seamless Gutters
- Service area targeting for Metro Atlanta & North Georgia
This improves both user experience and search engine visibility.
Local SEO & Performance
A key part of this project was ensuring the site was structured correctly for local search results.
The website was built with:
- SEO-friendly page titles and meta descriptions
- Proper heading hierarchy
- Service + location keyword alignment
- Fast loading speeds
- Clean URL structure
- Mobile optimisation
For a trade business, ranking for terms like “gutter installation in Metro Atlanta” or “gutter repair North Georgia” is critical to generating consistent enquiries.
The Result
The finished site delivers:
- A professional brand presence
- Clear service messaging
- Strong mobile performance
- SEO-ready structure
- A scalable foundation for future growth
Instead of relying on templated builders, this was a custom-built website designed specifically around the business’s goals and service area.
