Case Study: FriedmanLaw – Complete Law Firm Website Redesign

I recently completed a full website redesign for FriedmanLaw, a New Jersey firm specializing in elder law, estate planning, Medicaid, and special needs trusts. Their old site was dated, difficult to navigate, and didn’t reflect the credibility or compassion of their practice.

This was a complete overhaul — from strategy to launch. I rebuilt the site creating a modern, responsive, and accessible design that’s easy for both users and the firm to manage.

Goals & Approach

My focus was to create a clean, professional design that inspires trust while improving SEO and user experience. I:

• Reorganized the content structure for intuitive navigation
• Optimized for speed, SEO, and mobile devices
• Designed clear calls to action and contact pathways
• Implemented schema markup for legal services SEO
• Added ADA-friendly accessibility features and strong on-page performance

Results

The new FriedmanLaw.com loads fast, ranks better in search results, and gives visitors a much clearer path to contact the firm. The design now feels trustworthy and professional—exactly what you want in a law firm website.

This project shows how a thoughtful lawyer website redesign can modernize a brand, improve visibility, and make a real difference in client engagement.