Client Overview
Client: 360 Construction
Location: Meridian, Idaho
Industry: Construction and Home Remodeling
Project Duration: 3 weeks + ongoing
Project Challenge
360 Construction, a premier construction and remodeling company in Meridian, Idaho, approached me with several challenges related to their online presence:
- Their existing website was outdated and not mobile-responsive
- They had poor organic search visibility for key services
- The site failed to showcase their high-quality work effectively
- Lead generation was minimal despite a strong local reputation
- Service pages lacked detailed information and targeted content
Strategy & Implementation
Comprehensive Website Redesign
Information Architecture Restructuring
- Conducted in-depth analysis of target audience and user journeys
- Developed logical site structure focusing on key service areas
- Created intuitive navigation with clear pathways to conversion
Responsive Design Implementation
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- Optimized page load speeds through modern compression techniques
Visual Identity Enhancement
- Integrated professional project photography with before/after comparisons
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- Created consistent visual language across all pages
SEO Strategy Development
Keyword Research & Implementation
- Conducted extensive local keyword research focusing on Meridian, Idaho
- Identified high-volume, low-competition service keywords
- Mapped keywords strategically to relevant service pages
On-Page SEO Optimization
- Crafted unique, keyword-rich meta titles and descriptions
- Implemented schema markup for local business and services
- Optimized heading structure (H1-H6) for semantic relevance
- Developed location-specific content for Meridian and surrounding areas
Content Development
- Created comprehensive service pages for:
- Bathroom Remodeling
- Kitchen Renovations
- Home Additions
- Garage Construction
- Flooring and Siding
- Implemented neighborhood-specific landing pages
- Developed an educational blog focusing on Meridian-specific construction topics
Technical SEO Implementation
Site Performance Optimization
- Improved page load speeds through image optimization and caching
- Implemented lazy loading for image-heavy project galleries
- Achieved 90+ Google PageSpeed scores on mobile and desktop
Technical Structure Improvements
- Created XML sitemap and optimized robots.txt
- Implemented proper canonical tags and hreflang attributes
- Fixed broken links and redirects
Local SEO Enhancement
- Optimized and verified Google Business Profile
- Implemented consistent NAP (Name, Address, Phone) across the site
- Created location-specific schema markup
Results & Impact
Organic Traffic Growth
- 189% increase in organic search traffic within 3 months
- 275% increase in mobile traffic
- Top 3 rankings for 27 targeted keywords including “bathroom remodeling Meridian” and “custom home additions Idaho”
User Engagement Improvements
- 42% decrease in bounce rate
- 87% increase in average session duration
- 3.2x increase in pages per session
Lead Generation Performance
- 215% increase in contact form submissions
- 175% increase in phone calls through website tracking
- 350% increase in service page conversion rates
Local Search Visibility
- 5x increase in “Near me” search visibility
- First page rankings for all primary service + location keywords
- Triple the clicks from Google Business Profile