Project Overview
Estee Listens is a unique service dedicated to providing empathetic listening and meaningful conversations in a world where true connection is often missing. The goal of this web design and development project is to create a calming, user-friendly, and professional website that clearly communicates the value of Estee Listens and makes it easy for visitors to book sessions, learn about the services, and engage with the brand.
Project Goals
✔ Create a Warm, Inviting Online Presence – The website should evoke feelings of comfort, trust, and authenticity.
✔ Seamless Booking Experience – Users should be able to book sessions easily and intuitively.
✔ Clear Service Offerings – Each service should be well-defined, helping visitors choose the right session for them.
✔ Mobile-Optimized & Responsive Design – The site must function beautifully on all devices.
✔ SEO Optimization – Ensure that the website is discoverable via Google searches for relevant terms.
Key Features
1. Modern, Minimalist Design with a Calming Aesthetic
• Soft, neutral colors (earthy tones, pastels, or muted blues/greens) to create a soothing atmosphere.
• Clean typography and well-structured layouts to keep the site easy to read and navigate.
• High-quality, emotionally resonant imagery to reflect listening, connection, and emotional well-being.
2. Intuitive Service Pages
Each service (One-on-One Listening Sessions, Guided Reflection & Supportive Conversations, Personalized Check-Ins & Ongoing Support) will have its own dedicated page, featuring:
• A clear description of what the session includes.
• Benefits and expectations for clients.
• A strong Call-to-Action (CTA) leading to the booking page.
3. Integrated Booking System
• A simple and seamless booking process allowing users to select session length, date, and time.
• Automated email confirmations and reminders to reduce no-shows.
• Secure payment processing (Stripe or PayPal) for easy transactions.
4. FAQ & Terms Page
• A structured FAQ section to answer common questions about the service.
• Clear terms and policies regarding refunds, confidentiality, and expectations.
5. Blog & Resources Section (Optional)
• A blog to share insights, reflections, and helpful articles about emotional well-being and human connection.
• Downloadable resources, such as reflection prompts or self-care guides, to provide additional value.
6. Mobile-Responsive & SEO-Friendly Design
• The website will be fully optimized for mobile devices to ensure accessibility on any screen size.
• Implementing SEO best practices (meta descriptions, keywords, and clean URLs) to improve Google search rankings.